Join CroppMetcalfe in the Fight Against Breast Cancer

Now that October is officially here, homeowners across the Washington, D.C., Maryland, and Virginia area are breaking out the fall decorations, adorning their front porches in orange, red, and yellow — but those aren’t the only colors we have our eyes on this month.

October is Breast Cancer Awareness Month, and this year, CroppMetcalfe is going pink and getting involved in the fight.

Breast cancer is one of the most common types of cancer in women, with about 1 in 8 women in the U.S. developing invasive breast cancer at some point in her lifetime. That means that in 2018, over 250,000 new cases of invasive breast cancer will be diagnosed, plus another near 65,000 new cases of carcinoma in situ (CIS), which refers to non-invasive, early-stage breast cancers.

About Real Men Wear Pink

An initiative of the American Cancer Society, Real Men Wear Pink is a challenge that gives men the opportunity to serve as leaders in the fight against breast cancer.

Real Men Wear Pink participants are tasked with using “the power of pink” to help increase breast cancer awareness in their communities and raise funds for the American Cancer Society to continue conducting life-saving research and providing patients with the resources they need.

Real Men Wear Pink candidates participate in the challenge by wearing pink throughout October, using social media to promote Breast Cancer Awareness Month and spread the word about the cause, and raising a minimum of $2,500 for the American Cancer Society’s breast cancer initiatives.

Why Dean Wears Pink

Leading CroppMetcalfe’s involvement in the fight against breast cancer is Dean Perez, Production Manager at our Warrenton location.

Dean decided to participate in the American Cancer Society’s Real Men Wear Pink challenge this year because “every day, the American Cancer Society is saving more lives from breast cancer than ever before. They're helping people take steps to reduce their risk of breast cancer or find it early when it's easier to treat.”                                               

By spreading the word about the American Cancer Society’s breast cancer initiatives, Dean is hoping to help the women of his community and beyond to get the help they need to beat this disease. “[The American Cancer Society] provides free information and services when and where people need it. They fund groundbreaking breast cancer research and they're working to ensure access to mammograms for women who need them.”              

Learn more about Dean’s fundraising event and how you can support the American Cancer Society’s Real Men Wear Pink initiative.